Supported by the Urban Renewal Authority (URA) and organized by the non-profit organization 2Gather, the new campaign, "Festive Graham" was launched on 5 December 2020 to promote the vibrancy of the century old Hong Kong market. Based on a co-creation project between six renowned local designers (Paul Lam, Eric Chan, Prudence Mak, Gary Tong, Gideon Lai and Clement Yick) and Graham Market operators, face masks and design premiums inspired by Graham Market are made and shared with public on this promotional campaign, and invite us all to “taste” again the special flavour of Graham Market.
“Festive Graham” is supported by more than 70 market operators, and over 250 students from five primary schools with their colour drawings. Their works are displayed at stall fronts in Graham Market, while a Pop Up Store (Shop M02) at H18 in Central is opening from 5 December till 2 January 2021.
WATCH THE VIDEOS -
A GLANCE OF CAMPAIGN ACTIVITIES -
(1) "Festive Graham" Market Pop Up Store
Location: Shop 2, Market Block, Graham Market
Opening period: 5 December 2020 – 2 January 2021 (every Tuesday, Thursday & Saturday)
Opening hours: 10am – 5pm
(2) Sharing with Community – Masks Inspired by Graham Market
Date: 4 – 18 December 2020
Participating units: More than 70 market operators and over 250 students from five primary schools (Li Sing Primary School, San Wui Commercial Society School, Tai Kok Tsui Catholic Primary School, C.C.C. Heep Woh Primary School (Cheung Sha Wan), Central and Western District St. Anthony's School)
(3) Visit Graham Market, Win a Design Premium
Date: 19 December 2020 – 2 January 2021
Participating units: More than 70 market operators
(4) Download H18 App, Get a Design Mask
Date: 17 December 2020 – January 2021
Location: 7 Mallory Street, Wan Chai & H6 CONET, Central
(5) Event Line-up in January 2021
Date: 16 January 2021 (Sat)
Location: H6 CONET
As the Supporting Organisation of "Festive Graham", the Urban Renewal Authority launched the mobile application “H18” in December 2019 as a platform to connect the app users and market operators. Bridging the community with high quality fresh food produces, “H18” App offers functions and features such as the user recipe creation and restaurant e-queue ticketing system to facilitate a new community lifestyle and retail model in an ever-changing consumer world.